Sony | Customer Journey Website

A series of personalized, customer-centric emails and paid media drove to a new, substantial Sony microsite. The brand's only e-commerce experience was designed to strengthen consumer engagement and emotional connection to the Sony brand, while driving incremental revenue. This bold, ever-changing, responsive site was heavy on engagement content, while still including transactional opportunities to drive response. Senior Art Director: Ozge Oz-Timofeev