Blue Crates | Branding
Blue Crates is a full-service, on-demand storage company in Chicago. Empty crates are delivered to a customer, who then packs the crates and schedules a return pick-up at their earliest convenience.
In this initial round of logo development, the crate was abstracted in different ways. The use of various bright blue colors helped add energy and playfulness.
The final logo lockup.
BLUECRATES, the resident Storage Philosopher, offers sage advice to help declutter a customer's life.
