Sony | Resident Evil

An integrated, multichannel digital campaign celebrated the concurrent release of several new titles in the Resident Evil video game/film franchise. A consumer's first interaction might occur on sony.com, sonyrewards.com, via a social post, or a customer journey email. The user would then be taken to our customer journey website where they would experience a Resident Evil home page takeover, a robust page dedicated to the franchise, a trivia quiz, purchasing opportunities and more. Senior Art Director: Ozge Oz-Timofeev Art Director: Allie Gottlieb
2018 International Echo Award - Finalist, Publishing, Entertainment & Media