Products and content from across the Sony Universe were emailed to the Sony Electronics, Sony Rewards, Sony Pictures and PlayStation segments. The holiday-themed emails from this cross-marketing campaign drove to a responsive microsite.
Upon load, the categories on the microsite were collapsed. A user would expand a chosen category to reveal the products and content within. Due to client stipulations, the site was limited to a single, vertical scrolling page.
In this example, the movies category has been expanded which displays the available products.