Sony | Spider-Man: Homecoming

A series of personalized, customer-centric emails focused on the upcoming movie release of Spider-Man: Homecoming. These emails drove to our Sony customer journey microsite, which was designed to strengthen consumer engagement and emotional connection to the brand, while driving incremental revenue. For this month, the microsite featured a Spider-Man home page takeover, a robust page dedicated to the franchise, a trivia quiz, purchasing opportunities and more. Art Director: Allie Gottlieb
2018 Loyalty360 Customer Awards - Platinum Award, Customer Insights